Abstract
Since 2001, the John S. and James L. Knight Foundation has awarded 125 early childhood grants totaling more than $50 million. In 2007, there were 47 active grants. Gomby and Klein reviewed the grants for Knight and produced this report.
Communities
Knight has made grants in early childhood education in the Knight communities of Aberdeen, S.D.; Boulder, Colo.; Charlotte, N.C.; Fort Wayne, Ind.; Lexington, Ky.; Long Beach, Calif.; Philadelphia, Pa; St. Paul, Mn.; San Jose, Calif.; State College, Pa.; Tallahassee, Fla.; and Wichita, Kan.
Understanding why people attend orchestra concerts is an important first step in regenerating the audience base. The social context surrounding concert attendance – independent of the program itself – is a key to unlocking more demand. While some classical music lovers act on their interest and organize concert outings, three times as many do not. This essay considers how orchestras and other arts groups might capitalize on “Initiators” – people who enjoy creating cultural experiences for their friends and family.
This is the second in a series of issues briefs designed to continue the discussion we began a decade ago with partners in the symphony orchestra field in the John S. and James L. Knight Foundation’s Magic of Music initiative.
This is the first in a series of issues briefs designed to continue the discussion we began a decade ago with partners in the symphony orchestra field in Knight Foundation's Magic of Music initiative.
We encourage you to send reader's comments about these topics.
Future issues will explore lessons learned and applied by the orchestras as they worked in partnership with each other, and will delve into new learning gleaned from surveys into classical music and audiences' connection to it conducted by Audience Insight LLP in behalf of Knight Foundation and our 15 participating orchestra partners.
We are pleased to share Audience Insight's final report on the Classical Music Consumer Segmentation Study, an analysis of how Americans relate to classical music and their local orchestras. We commissioned the work in partnership with 15 American orchestras as part of the second phase of Magic of Music, a decade-long, $10 million initiative to spark innovative ways of strengthening the relationship between orchestras and their audiences. A summary at the beginning synthesizes a great deal of information. The body of the report describes each of the various data collection efforts. In total, the study included interviews with more than 25,000 adults.
Many of the ideas developed in the study are relevant to arts organizations generally, not just orchestras and other classical music ensembles.
In 1989, as a decade of highly visible scandals in college sports drew to a close, the trustees of the John S. and James L. Knight Foundation were concerned that athletics abuses threatened the very integrity of higher education. In October of that year, they created a Commission on Intercollegiate Athletics and directed it to propose a reform agenda for college sports.
In announcing this action, James L. Knight, then chairman of the Foundation, emphasized that it did not reflect any hostility toward college athletics. "We have a lot of sports fans on our board, and we recognize that intercollegiate athletics have a legitimate and proper role to play in college and university life," he said. "Our interest is not to abolish that role but to preserve it by putting it back in perspective. We hope this Commission can strengthen the hands of those who want to curb the abuses which are shaking public confidence in the integrity of not just big-time collegiate athletics but the whole institution of higher education."
Abstract
Since 2001, the John S. and James L. Knight Foundation has awarded 125 early childhood grants totaling more than $50 million. In 2007, there were 47 active grants. Gomby and Klein reviewed the grants for Knight and produced this report.
Communities
Knight has made grants in early childhood education in the Knight communities of Aberdeen, S.D.; Boulder, Colo.; Charlotte, N.C.; Fort Wayne, Ind.; Lexington, Ky.; Long Beach, Calif.; Philadelphia, Pa; St. Paul, Mn.; San Jose, Calif.; State College, Pa.; Tallahassee, Fla.; and Wichita, Kan.
Understanding why people attend orchestra concerts is an important first step in regenerating the audience base. The social context surrounding concert attendance – independent of the program itself – is a key to unlocking more demand. While some classical music lovers act on their interest and organize concert outings, three times as many do not. This essay considers how orchestras and other arts groups might capitalize on “Initiators” – people who enjoy creating cultural experiences for their friends and family.
This is the second in a series of issues briefs designed to continue the discussion we began a decade ago with partners in the symphony orchestra field in the John S. and James L. Knight Foundation’s Magic of Music initiative.
This is the first in a series of issues briefs designed to continue the discussion we began a decade ago with partners in the symphony orchestra field in Knight Foundation's Magic of Music initiative.
We encourage you to send reader's comments about these topics.
Future issues will explore lessons learned and applied by the orchestras as they worked in partnership with each other, and will delve into new learning gleaned from surveys into classical music and audiences' connection to it conducted by Audience Insight LLP in behalf of Knight Foundation and our 15 participating orchestra partners.
We are pleased to share Audience Insight's final report on the Classical Music Consumer Segmentation Study, an analysis of how Americans relate to classical music and their local orchestras. We commissioned the work in partnership with 15 American orchestras as part of the second phase of Magic of Music, a decade-long, $10 million initiative to spark innovative ways of strengthening the relationship between orchestras and their audiences. A summary at the beginning synthesizes a great deal of information. The body of the report describes each of the various data collection efforts. In total, the study included interviews with more than 25,000 adults.
Many of the ideas developed in the study are relevant to arts organizations generally, not just orchestras and other classical music ensembles.
In 1989, as a decade of highly visible scandals in college sports drew to a close, the trustees of the John S. and James L. Knight Foundation were concerned that athletics abuses threatened the very integrity of higher education. In October of that year, they created a Commission on Intercollegiate Athletics and directed it to propose a reform agenda for college sports.
In announcing this action, James L. Knight, then chairman of the Foundation, emphasized that it did not reflect any hostility toward college athletics. "We have a lot of sports fans on our board, and we recognize that intercollegiate athletics have a legitimate and proper role to play in college and university life," he said. "Our interest is not to abolish that role but to preserve it by putting it back in perspective. We hope this Commission can strengthen the hands of those who want to curb the abuses which are shaking public confidence in the integrity of not just big-time collegiate athletics but the whole institution of higher education."